The very same source also claims: The average engagement rate for Facebook posts is as lo w as 3.6%.Īs a result, marketers are leveraging automation tools not only to enhance the engagement rates but also to save their effort at attending their users. Nearly 87% of the US marketers used Facebook Marketing in 2019, and the numbers are expected to rise this year.90 million small businesses use Facebook with free tools like Pages, Groups and Messenger.Hootsuite, a popular social media management platform accumulates the business perspective of Facebook: The giant continues to add roughly 400 new users and 147,000 photo uploads every minute, speaking of the popularity this app has gained over time. Since its advent back in 2004, “ Facebook” continues to be the most popular social media platform.
